Our name, Orchard White Creative, comes from a line of poetry by Robert Frost. In the poem, Frost pictures this “orchard white” as a blank canvas at the beginning of spring. Nature and people collaborate to create this rich environment that is both beautiful and fruitful. It is interesting that orchards don’t actually occur naturally in nature. Instead they are the product of people working together to harness nature’s creative energies to make them even more productive and fruitful.
We see “orchard white” as a great visual metaphor for what we do for our clients. We basically take a blank canvas and collaborate with our clients to blend creativity and innovation in a way that provides a human touch to their visual impressions, whether those are on the web or in print. We see our role as essentially being the imagination behind their brand value, providing them with high-impact impression strategies that ultimately produce higher yields for their organizations.